B2B E-Commerce
B2B e-commerce is selling to other businesses online, which is fundamentally different from consumer retail. It involves account-specific pricing and contracts, volume and tiered discounts, quote requests and negotiated terms, purchase approvals, credit and net-payment terms (such as net-30 invoicing), bulk and repeat ordering, and deep integration with the buyer's and seller's ERP systems. The buying journey is longer and involves multiple stakeholders, so the storefront has to support how businesses actually purchase.
Why It Matters
B2B e-commerce is several times larger than B2C by transaction volume, yet many B2B sellers still rely on phone, email, and PDF order forms. Business buyers now expect a self-service digital experience, and the sellers who provide it capture orders while competitors lose them to friction. A well-built B2B portal also reduces sales-team cost-to-serve on routine reorders.
Problem It Solves
Eliminates the slow, error-prone manual sales process — phone orders, emailed spreadsheets, and rekeyed data — that caps how much a B2B seller can handle. It also removes friction for buyers who want to self-serve reorders and check account-specific pricing without waiting for a sales rep, freeing the sales team to focus on higher-value deals.
How We Approach It
Melexsoft builds B2B e-commerce systems with the complex parts handled — account pricing, quote and approval flows, and tight ERP and CRM integration. Our notable e-commerce work includes a solution with CRM integration for FC St. Pauli, and our German-speaking management plus Germany-Turkey nearshoring fits B2B sellers operating across both markets.
Related Terms
Frequently Asked Questions
How is B2B e-commerce different from B2C?
- B2B adds account-specific pricing and contracts, volume discounts, quotes and negotiated terms, purchase approvals, net-payment terms like net-30, bulk reordering, and ERP integration. The buying journey is longer with multiple stakeholders, so the storefront must support how businesses actually purchase rather than mimic a consumer checkout.
Can we show different prices to different business customers?
- Yes, account-specific and contract pricing is a defining B2B feature. Each customer logs in and sees their negotiated prices, tiered volume discounts, and available terms. This usually requires connecting the storefront to your ERP or pricing system as the source of truth.
Do B2B buyers really want to order online instead of through a rep?
- Increasingly, yes, especially for routine reorders and checking pricing and stock. Business buyers expect a self-service digital experience for the predictable parts, which frees your sales team to focus on complex, higher-value deals. The two approaches complement each other.
How does B2B e-commerce connect to our ERP and CRM?
- Tightly. The ERP typically owns pricing, stock, and order processing, while the CRM owns the customer relationship and pipeline. A good B2B platform integrates with both so orders, account pricing, and customer data stay in sync automatically rather than being rekeyed.
Does Melexsoft have B2B e-commerce experience?
- Yes. Our notable e-commerce work includes a solution with CRM integration for FC St. Pauli, and we routinely build account pricing, quote and approval flows, and ERP and CRM integration. With German-speaking management and Germany-Turkey nearshoring, we are well-suited to B2B sellers operating across both markets.
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The Problem
Eliminates the slow, error-prone manual sales process — phone orders, emailed spreadsheets, and rekeyed data — that caps how much a B2B seller can handle. It also removes friction for buyers who want to self-serve reorders and check account-specific pricing without waiting for a sales rep, freeing the sales team to focus on higher-value deals.
How We Solve It
Melexsoft builds B2B e-commerce systems with the complex parts handled — account pricing, quote and approval flows, and tight ERP and CRM integration. Our notable e-commerce work includes a solution with CRM integration for FC St. Pauli, and our German-speaking management plus Germany-Turkey nearshoring fits B2B sellers operating across both markets.
14 days
Average time to first results
3×
Average conversion uplift
0
Long-term contracts required