CRM data cleanup service: duplicates merged, required fields filled, an honest pipeline.
Our CRM data cleanup service merges duplicates, fills empty required fields, closes dead opportunities and standardises values. Then hygiene jobs run in your system, so your reports add up and nobody calls the same buyer twice.
- Free analysis first
- Fixed price
- Data stays in your accounts
Three records for one company, one opportunity without a decision-maker
This is what many CRMs look like when leads arrive via website, trade show and import. On the right, the result after cleanup with the jobs switched on.
Before · 4
| Company | Country | Industry | Opportunity |
|---|---|---|---|
| Muster GmbH! stale | DE | Software | Proposal, no activity for 9 months |
| Muster GmbH (Duplikat)! duplicate | Germany | SaaS | First call |
| muster gmbh! duplicate, required field empty | germany | empty | none |
| Beispiel AG! required field missing | empty | IT | Proposal, no decision-maker |
After · 2
| Company | Country | Industry | Opportunity |
|---|---|---|---|
| Muster GmbH✓ 3 records merged | Germany | Software | First call open, old proposal closed with reason |
| Beispiel AG◷ quarantined until resolved | Germany | Software | Proposal, waiting for decision-maker |
Fictional sample data. The activity history of all three records stays on the merged record.
What you get
Once: the cleanup
- 01
Find and merge duplicates
Matching on domain, company name and contact identity. Safe matches are merged; uncertain ones go to a review list for your team.
- 02
Standardise fields
Country, industry, job title and company name get fixed values. Only then do your reports group by facts instead of typos.
- 03
Close dead opportunities
Deals without activity for a period you define are closed with a reason code. The forecast shrinks to what is actually open.
- 04
Enrich missing data
We fill empty required fields from existing sources or flag them for your team.
Ongoing: the hygiene jobs
- Validation on save, so required fields never stay empty
- Duplicate check on every new record
- Nightly normalisation of new values
- Quarantine for faulty records until someone reviews them
- Monthly report on duplicate rate, required fields and stale pipeline
How we handle your data
- Dry run first
- Every job first produces a report of what it would change. You approve, then it runs.
- Audit log
- Every automated change is recorded with its rule and timestamp. A wrong merge can be traced and reversed.
- In your accounts
- Code and data live in your CRM and your cloud. We do not copy customer data to our own servers, which makes GDPR documentation easier.
- Monitoring
- We monitor the jobs themselves. If a job suddenly processes zero records, you get an alert.
Cost and process
Analysis
free
We measure duplicates, empty required fields and stale pipeline before you get a quote.
Fixed price
€5,000–15,000
Cleanup plus hygiene jobs for one CRM. With several data sources €15,000–30,000.
Until live
4–12 weeks
Depending on data volume and number of sources. Built by our team in Istanbul; your contact is Ferhat Ziba.
Want to automate the whole sales process in your CRM, beyond clean data? See our B2B CRM agency service
Frequently asked questions
How much does a CRM data cleanup service cost?
For one CRM with cleanup and hygiene jobs, the fixed price is usually €5,000–15,000; with several data sources €15,000–30,000. We quote the exact price after the free analysis.
Do we lose data when duplicates are merged?
No. Activities, notes and deals from all records move to the surviving record. Uncertain matches go to a review list, and every merge is logged.
Does this work with our CRM?
We work with any CRM that offers an API for reading and writing. The jobs run in your own infrastructure and you keep the code.
How does the CRM stay clean after the cleanup?
Through the hygiene jobs: validation on save, a duplicate check on every new record, nightly normalisation and quarantine. In our experience a one-off cleanup without these jobs lasts only a few weeks.
How many duplicates are hiding in your CRM?
Send us two sentences about your CRM and your data sources. We reply within one business day.
Ferhat Ziba
Founder, your contact