Lead generation for agencies that are done waiting for referrals.
Lead generation for agencies usually runs on referrals and pitches, until a retainer ends and nobody has time to sell. We build you a new-business system that brings in fitting enquiries every week, without you doing the prospecting yourself.
- Fixed price before we start
- Live after 6 weeks
- CRM, data and code are yours
What a lost retainer costs you in pitches
Use your own win rate. Pitches to replace it = 1 ÷ win rate. Each square is one pitch; the red one is the win.
Now add your senior hours per pitch. If a pitch costs you 40 hours and you need four, 160 hours are gone before the replacement even starts.
Win rate 50%
2 pitches
Win rate 33%
3 pitches
Win rate 25%
4 pitches
Win rate 20%
5 pitches
Illustration with placeholder values, not a Melexsoft statistic. Plug in your own numbers.
Four building blocks, one flow
01
Positioning page with cases
One page per target industry that shows your best work as case studies and captures enquiries cleanly. We build it so ChatGPT and similar tools can read it too, and measure that with Rankhalo, our own product.
Page plus enquiry form
02
Outbound to your ideal clients
We define the profile with you and build a list of fitting companies. For each one the system researches a concrete reason to get in touch, so the first message fits that company.
List and sequences
03
AI pre-qualification
Every enquiry is scored on budget, industry, timing and fit. Only leads that meet your criteria go to a pitch. The system answers the rest politely on its own.
Score per enquiry
04
CRM handoff and pipeline
Qualified leads arrive in your CRM with research and score attached. A simple view shows what is in the pipeline and when your team has capacity again.
Pipeline view
The 6-week plan
01·Week 1
Analysis and profile
Free analysis of your enquiries and wins from the last twelve months. That becomes your ideal client profile.
02·Weeks 2–3
Page and list
Positioning page with two or three cases, target list with research.
03·Weeks 4–5
Qualification and CRM
Scoring logic based on your criteria, connection to your CRM, testing with real enquiries.
04·Week 6
Live and handover
First sequences are running, the pipeline view is in place, your team is onboarded.
What it costs
- Starter: page and qualification
- €5,000–15,000
- 4–6 weeks
- All four building blocks
- €15,000–30,000
- 6–10 weeks
Fixed price after the free analysis. Built by our team in Istanbul; your contact is founder Ferhat Ziba.
All pricesQuestions from agency owners
Do we need to hire a salesperson for this?
No. The system handles research, first outreach and pre-qualification. Your team steps in once a lead fits and a conversation is due.
Does this work for a 10-person agency?
Yes, especially then. Small agencies have the fewest spare hours for prospecting. The starter with page and qualification costs €5,000–15,000.
Which CRM do you use?
Yours. We connect to what you already have. If you have none, we recommend a lean tool that suits your team size.
What happens after the six weeks?
The system keeps running on your side. If you like, we look after it separately and adjust the list and copy. Code and data belong to you.
How many fitting enquiries could your agency get?
Tell us who you would like as clients. We reply within one business day with a proposal for the first six weeks.
Ferhat Ziba
Founder, Melexsoft