GTM engineer cost, and whether you need one at all
GTM engineer cost runs to €130,000–180,000 a year fully loaded for an in-house hire, or €15,000–60,000 per external project. Take one minute first: many teams look for a GTM engineer when what they really need is a sales engineer.
- Fixed price before you commit
- Live in 4–12 weeks
- You own the code and data
Where does your sales team lose time or deals today?
With the customer
- Deals stall at technical evaluation and security questionnaires pile up.
- A CTO sits on the buying committee, and architecture questions end up with the founder.
Sales engineer. This is a role you hire.
Inside your company
- Reps lose hours every day to CRM admin and copy-paste between tools.
- Reports contradict each other, and nobody can explain the lead routing.
GTM engineer. The work is project-shaped and can be done externally.
Both apply? Hire the sales engineer if deals are being lost right now. Hand the systems work out as a project.
To be honest
You need a sales engineer? Then we are the wrong people.
We do not provide sales engineers. The role sits inside the deal, talks to your customers and needs deep knowledge of your product. That is worth a hire. A good interview test: an unfamiliar product, thirty minutes to prepare, then explain it to a sceptical technical buyer.
What you pay for in GTM engineering
Four building blocks show up in almost every project. Each can be ordered on its own; together they form one system. We quote the exact fixed price after the free analysis.
Lead routing
New leads reach the right rep by clear rules, with cover and a log.
€5,000–15,000
CRM writeback
Forms, calls and tools write their results into the CRM on their own.
€5,000–15,000
Enrichment and qualification
Add company data, merge duplicates, score leads with AI.
€15,000–30,000
Pipeline reporting
One dashboard from CRM, website and campaigns that everyone reads the same way.
€15,000–30,000
Everything as one system
The four blocks connected, documented and handed over to your team.
€30,000–60,000+
For comparison: hiring
Fully loaded cost of a senior GTM engineer in Western Europe, plus 3–6 months of recruiting before the first line of code.
€130,000–180,000 a year
Frequently asked questions
What does a GTM engineer cost per month?
In-house, plan for roughly €11,000 to €15,000 a month fully loaded. Externally there is no monthly fee; you pay a fixed price per project, usually between €15,000 and €60,000.
Can our sales engineer build the systems on the side?
They will try. Deal work always wins the calendar, though, and what gets built on the side lives in spreadsheets and tool settings without version control. A few months later nobody can maintain it.
Who works on our system?
Senior engineers from our team in Istanbul, supported by AI agents. Your contact is Ferhat Ziba, founder of Melexsoft. Code and data live in your systems and belong to you.
How do I get to a fixed price?
Describe the problem in the form. Within one business day you get a range. After the free analysis you receive a proposal with fixed scope and fixed price.
Send us your symptom. We send you a number.
Three sentences are enough. You will learn which building block comes first, what it costs, and whether you should hire a sales engineer after all.
Ferhat Ziba
Founder, Melexsoft