B2B sales process consulting: from first inquiry to onboarding.
Our B2B sales process consulting gives you a map of every stage, binding exit criteria and the systems that enforce both day to day. It is built for B2B companies with good salespeople who still lose deals before closing is even on the table.
- Fixed price before we start
- Live in 4–12 weeks
- You own the code and data
Your last three lost deals: where did they tip?
Upstream means: wrong accounts targeted, slow response, context lost at a handoff.
- Deal 01
- Deal 02
- Deal 03
Five stages, four typical leaks
This is how it looks at most B2B companies we talk to.
01
Lead
Marketing
Wrong accounts, because the ideal customer profile is written down nowhere
02
Qualification
SDR or sales
Inquiries wait days for a first reply
03
Handoff
nobody clearly
Notes stay in someone's inbox, sales asks everything again
04
Close
Account executive
Your people are usually good here
05
Onboarding
Delivery or CS
Promises made in the sale never reach onboarding
Three deliverables, all at a fixed price
- 01
Process map
Every stage from lead to onboarding, with owners and the points where deals get lost today.
- 02
Stage definitions
Written for each stage: when a deal enters, what must be true before it moves on, and who decides.
- 03
Systems that enforce them
Required fields, handoffs with context, alerts for stalled inquiries, a dashboard per stage. Tool-neutral, inside your CRM.
Example stage definition
Stage 2 · Qualified
- Entry
- Inquiry matches the ideal customer profile
- Exit criteria
- Problem and budget range confirmed in a call
- Decision maker known by name
- Call notes in the CRM, not in an inbox
- Owner
- SDR, handoff to AE with a booked meeting
- Enforced by
- Required fields before the stage changes, alert once the deadline passes
We do not provide salespeople.
We are not a sales agency and we do not make calls on your behalf. We build the process and the systems your team sells in. Both are built by our GTM engineering.
Price, duration, start
- Price
- Fixed price between €15,000 and €60,000, depending on the number of stages and systems. You know it before we start.
- Duration
- 4–12 weeks until the process is running.
- Start
- Free analysis of your last lost deals, then the proposal.
- Ownership
- Code, data and documentation belong to you.
If you want someone to run the process afterwards: Revenue Operations
When a simple sales team is enough
Process work costs coordination. In these cases we advise against it:
One product, short cycle
One segment, two to four weeks to a decision, one decision maker.
Fewer than ten people in revenue roles
Everyone is already in the same conversation. Formal stages only add effort.
No repeat business
Without renewals or expansion, onboarding barely counts as a stage.
The founder is in every deal
As long as that works, the founder is the process.
Questions about the sales process
What does B2B sales process consulting cost?
Between €15,000 and €60,000 at a fixed price, depending on how many stages and systems we touch. The price is fixed in writing after the free analysis.
Do you also provide salespeople?
No. We build the process and the systems. Your team does the selling, and afterwards it loses fewer deals on the way to closing.
Do we have to switch CRMs?
Usually not. We work in the system your sales team already uses and only add what is missing for required fields, handoffs and alerts.
How soon will sales notice a difference?
The process is running after 4–12 weeks. The first systems, often the handoff with context, go live earlier.
Send us your last three lost deals.
One sentence per deal is enough. Within one business day we tell you which stage your process leaks at.
Ferhat Ziba
Founder, Melexsoft